I believe: A Brand Ficition
Writer/Buzz Marketing

Brands and religions tend to mimic each other's behaviour, they use the same promotional techniques to reach out to new believers: while brand evangelists build communities of worshipers, pastorpreneurs run their churches like businesses. i believe is an invitation to imagine what would be the next step of that dynamic: a brand whose purpose is to answer your need of belief. Creating a fake brand and promoting it is a way to create a fictional space within the branded environment and question the reality of advertising narratives, in the end, it's an opportunity to question what you believe in.










Contact
edouard@premiere-heure.fr

Collaborators
Graphics: David Tanguy