A Taste of Qaxaca in London
Design Disciplines: Curation, Event Design



Chocolate embodies an affair between America and Europe. Cocoa beans (Theobroma cacao), originally from Mexico, and chocolatl or cacahuatl (bitter water or cacao water), was a highly appreciated commodity used as a beverage among the Mesoamerican elite and emperors. The Spanish colonisers of the 16th century appreciated this product and adapted it for their taste. The marriage between chocolatl and Old World elements like milk and sugar gave birth to chocolate. The drink was introduced to Europe and transformed through the centuries from the beverage reserved for the privileged to the current connoisseur art and global treat that everybody loves. After the long journey, the European market, now in search of slow, authentic experiences, is ready to go back to the origins. Oaxaca has kept many secrets and this is just one of them.

The project represents a modern approach to an extraordinary region located at the Mexican South East by experiencing the smell, look, texture and taste of its unique chocolate. To experience Oaxaca means continuously stimulating the spirit and the senses - the reason why many travellers, artists, scientists and entrepreneurs have fallen in love with the place. Come and be seduced...

Key Collaborators:
Paula Delgado (concept development & design), Satoko Onisi (chocolate design), Kenneth B. Sheldon (content development & production), Ariel Mendoza (photography), Alfredo Harp Helú and Arturo Mora Saavedra for their financial support.







Contact
Alejandra Mora Velasco
07988652098
alemora_velasco@yahoo.com