FabricQ: Changing the Story of a Queue
3D, Interior & Graphic Design
Design Practices: Sound & Event Design, Strategic Branding, Experience Design



Antonia and Spike are experienced clubbers who enjoy a good dance but wouldn’t mind jumping the long boring queues. Since queue-jumping is usually frowned upon, they’ve devised a series of urban interventions to make the nightclub queue the pre-party for the night ahead.

Antonia and Spike have made their interventions specific to the extreme Friday night queue at London’s famous venue Fabric. The target audience are clubbers aged 18-25, into the best of drum & bass and full of energy – a social energy that has the potential for contagious behaviour.

They “struck gold” in finding a captive audience willing to stand in a queue for up to three hours. The “Q” was a chance to apply a narrative to a situation that lacked interaction. The end result was a new story and an enhanced environment created from the combination of applied elements and devices based upon the rhythm of a drum & bass track.

Subsequent applications of this type of intervention might suit experience-based service providers. A memorable experience adds value to an event or service and is a vital aspect of the experience economy.

The ideas were presented through a unique and unusual story book filled with vibrating surprises and flashing LED's, taking the reader on an interactive and immersive journey.


Key Collaborators:
Mo Gibson (Optoelectronic engineer)







Contact:
Antonia Birk
07958244513
antoniabirk@gmail.com

Spike Spondike
07724862573
eurospike@gmail.com