One in a Treelion
Design Practices: Design for Performance, Exhibition Design, Urban Intervention

The destruction of the rainforest poses a threat to all living species on this planet, as the pillaging of limited resources and wanton destruction of our natural heritage puts into question the very existence of our ecosystem.

My project aims to review methods of delivering information about sensitive global issues to audiences. The key notion is to understand why current tactics are failing to generate sufficient positive reactions, and subsequent positive results. I based my opinion on my personal perception and experience of the issue, as I wanted to understand the reason why, despite good intentions within myself, I have never been tempted to take positive and effective action regarding this alarming topic.

Is it possible to merge the point where the audience receives the message and the moment when they actually become proactive and start to respond and react, thus shifting the responsibility of taking action from the audience to the event organiser?

The project proposes an interactive installation that allows members of the public to participate in a campaign which not only provides information on an environmental problem affecting the world, but also allows a person to make an instant contribution.


Key Collaborators:
Maria Yaschuk (textiles and surface design), Gustavo Balague (interior design & model making), Gus Balague, Maria Yaschuk (production assistance & concept development).
Special thanks to: Kirtsten Smith (Rainforest Concern), Hannah Lewis, Arnaud Dechelle







Contact:
Katja Yaschuk
07963664960
kkaattjjaa@hotmail.com