open_the_box
Design Practices: Human Centred Design, Design Strategy, Strategic Branding, Psychology/ Anthropology



 “open_the_box” is a tool for exploring the moment when our personal story collides with the story of a designed space. It is intended to help us surface our immediate reactions to a space in the context of our own story at that moment, as a means to evaluating that space. It uses chance procedures to set up scenarios; this encourages us to connect with our own experience as it plays out in a particular space.

We visit both new and familiar spaces every day and every day we walk into those spaces from a different point of view. Our experience with the space is influenced by time, activity, knowledge of the space and emotional state, and we form our judgments of space very quickly based upon how we feel at the moment of crossing the threshold. Our judgment and experience are further influenced by the narrative expressed by the design of the structure and interior.

This tool is aimed at helping us analyse our 'in the moment' perception of a space, as a means to understanding how that space works, and/or fails to work.


Key Collaborators:
Paula Delgado (product & graphic design), Shree Rajani, Pernille Hansen, Yuval Samuelov (concept).
Special thanks to: Richard Anderson, Tricia Austin, Suki Beg, Antonia Birk, Claudia Brenner, Kate Canales, Nancy Frishberg, Stuart Jones, Despina Hadjilouca, Remy Jauffret, Richard Kelly, Ann Light, Santiago Matheus, Melissa Mongiat, James Parr, Allan Parsons, Kim Patrick, Mirjana Spasojevic, Spike Spondike, Alex Spyropoulos, Nathan Waterhouse.







Contact:
Rakhi Rajani
07714753223
rakhirajani@gmail.com