Chiense Whispers
Design Practices: Graphic Design, Event Design



“Chinese Whispers” is a cross-cultural communication tool aiming to foster mutual understanding between UK designers and potential Chinese clients.

Businessmen in China use true stories from Chinese ancient history to inform their strategy. “Chinese Whispers” gives UK designers the opportunity to interpret these stories in a new way to inspire and surprise potential clients in China. The game becomes a platform for dialogue between cultures: the exchange of ideas and interpretation allows a deeper understanding to grow.

A UK designer responds creatively to one of three stories specially chosen and adapted from Sun Tzu’s “The Art of War” and sends it to the next design studio in the game, who repeats the process. Once the sequence is completed, the pack is sent to a Chinese businessman, and a dialogue is created. He receives a fresh Western re-telling of the stories he revels in, and the UK designer gains knowledge of Chinese business practice.

“Chinese Whispers” and its activities sit well with the concept of Cultural Diplomacy, where a new form of creative cross-cultural communication is established, and valuable insights can be explored.


Key Collaborators:
Caf Fean, Paula Delgado, Gigi Ho (concept development), Sophie Smith, Caf Fean, Belmont Zheng (copy editing).
Special thanks to: participants of Chinese Whispers: Bobby Gunthorpe, Tricia Austin, Samantha Willis, MultiAdaptor, Jam Design and Communication Ltd, REG Design, Rubedo, James Goggin.







Contact
Selina Kwok
07767257959
selinakwok313@hotmail.com