Banking Sense
Design Practices: Interior Design, Experience Design



“Banking Sense” applies experience design to transform High Street banks. Inspired by innovations in retail, exhibitions and the fast growing trend of visitor centers, “Banking Sense” proposes a new type of branch environment. The design is led by a fresh interpretation of ‘experience design’ which uses narrative principles in order to maintain a user-centered approach. The result is a conceptual branch design that engages the user- the customer of the bank - in a meaningful way.

People have various reasons to hate their banks, most of which revolve around 3 categories: Transparency (ambiguity, bureaucracy), Privacy (lack of privacy, typically right where you need it most), and Control (‘it’s out of my hands’ feeling). “Banking Sense” addresses each of these issues on the physical 3D level in order to generate the desired emotional impact. At the “Banking Sense” branch money and data runs back and forth in exposed pneumatic ducts ‘(seeing is believing!’); the way one’s funds are presented can be customized (‘how many bicycles can I buy with £2000?’), generate privacy, and experience the immediate physical implications of every financial decision you make.

“Banking Sense” is what Mikunda (C. Mikunda, 2002) calls ‘a place of understanding’; it is a bank branch like no other - an architectural banking machine that builds the show around its customer.


Key Collaborators:
Rakhi Rajani (field research, data analysis & concept development), Karim Awad, Josh Eisen, Serene Tang, Giselle Weybrecht (research).







Contact:
Yuval Samuelov
+972 (0)524334434
yuval@samuelov.comco.uk