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	An overview looks a bit like this, but we’re always open to debate on the subject. Explore and evolve the brief Establish team roles Research Identify problems and opportunities Generate ideas and scenarios in words, images and sketch models Develop a masterplan or overall conceptual framework Iterate and evaluate the concept through scripting; storyboarding; detailing spatial dimensions; defining structural requirements; exploring a visual palette of form, colour and material finishes; calculating visitor flow; identifying technical requirements; and exploring lighting, ambience and the communication of the story to the target audience Presentation Production and installation Critical reflection The process is underpinned by: Collaboration Management Evaluation
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