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  You’ll work collaboratively. You’ll explore narrative theories and best practice to devise conceptual master plans, which you’ll then flesh out in words, visuals, models, sound and as installations.

You’ll learn through team projects that require sophisticated skills in research, concept development and management to evolve models of practice for:
  • museums and the heritage sector
  • leisure and tourist industries
  • themed entertainment
  • visitor centres
  • concept stores and
  • brand communication in the retail industry.

And you’ll meet leading industry figures along the way. They contribute to your projects, critiques and lectures. They act as mentors and offer work placements. Along with the staff, they’ll help you debate and explore the applications of narrative in light of socio-cultural changes, evolving marketplaces and technological advances.
         
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