My background
Positions: Experience Architect and Studio Director, Scient (New York and Tokyo, 1998-2003);
Senior Consultant, Management Consulting (New York, 1994-8)
BA: International Relations (College of Arts & Sciences, University of Pennsylvania, 1994)
BS: Management & Economics (Wharton School of Business, University of Pennsylvania, 1994)

My expertise
Brand and marketing strategy
Experience modeling and architecture
Design management

My focus
Retail, entertainment and luxury environments
Creative cities

My placement
Ogilvy & Mather (Crystal - Consumer Insights Unit)
Arup (Foresight and Innovation Unit)

My CV (pdf)
www.trademark-tm.com

Bloom Sensual Wellbeing

Shifting cultural perceptions of sexuality and sex toys combined with major design breakthroughs in aesthetics and functionality have made the sex toy an object of desire and pride instead of a symbol of embarrassment or desperation.

While these trends have contributed to a tremendous amount of growth for the sex toy industry, their impact on actual sexual satisfaction in most people’s lives is questionable and for some, even negative.

Sex therapists and doctors agree that products designed to address real sexual needs for real people have little to do with boudoir shopping environments, diamond-studded dildos or sequined nipple tassels. Instead of empowering people to improve their sex lives, these environments exacerbate the insecurities most common in sexual life.

Bloom Sensuality Ltd views sexuality as an integrated part of healthy and happy living. Bloom will create a series of premium sex toy shopping experiences that address sexual needs ranging from the aging of the body to communication and intimacy for couples to building personal confidence through pleasure.

Bloom challenges the traditional retail environment by introducing narrative through guidance, interaction and exploration. For many, finding the right sex toy can change their lives. In this way, shopping is empowerment, retail is therapy.