My background
Editor, Blast ICI, Paris
Reporter junior for Radio France International, Paris
BA: modern literature in La Sorbonne, Paris (2002)

My expertise
Writing: commercial and fictional
Journalism: video or written
Concept development

My focus
Use of narrative in immersive environments
Interactive story telling

Mentor: Giles Lane (Proboscis)
Placement: Premiere Heure Group/Les residents (www.premiere-heure.com)

Major Project
I believe: A Brand Ficition
Writer/Buzz Marketing

Brands and religions tend to mimic each other's behaviour, they use the same promotional techniques to reach out to new believers: while brand evangelists build communities of worshipers, pastorpreneurs run their churches like businesses. i believe is an invitation to imagine what would be the next step of that dynamic: a brand whose purpose is to answer your need of belief. Creating a fake brand and promoting it is a way to create a fictional space within the branded environment and question the reality of advertising narratives, in the end, it's an opportunity to question what you believe in.










Contact
edouard@premiere-heure.fr

Collaborators
Graphics: David Tanguy