My background
Architect, Architects and Associates Co.,Ltd., Bangkok, Thailand (2000-2002)
Certificat d'études Supérieures en Architecture Intérieure et Produit , L'Ecole Camondo, Paris (2004)
BArch: Architecture, Chulalongkorn University, Bangkok, Thailand (2000)

My expertise
Conceptual design
Architecture & Interior architecture
Scenography
3D modeling

My focus
Experience design for the built environment
Set designing for the retail and fashion industry

My CV (pdf)

Major Project
Fitting Stories: Reflective Brand Experience in a Changing Room
Architect and Interior Architect

The project proposes a new brand communication system for an ethical, cutting-edge fashion brand Mae Fah Luang. As you enter the fitting room images of hill tribe communities in northern Thailand show you the brand's ambition and philosophy. A display of unfinished garments inside the fitting room reveals the production process and something of the story behind the items' creation. The fitting rooms are also interactive. They form a cluster of linked cubicles and the choices and actions of each customer effect the images and displays in ohter cubicles and the exterior envelope. Customers' actions orchestrate the brand identity, opening the door for a lasting relationship with the MFL brand.










Contact
la_lapas@yahoo.fr

Collaborators
Concept and Content Development: Sophie Smith & Marc Ayala
Written Materials: Sophie Smith
Brand and Marketing Direction: Sivaporn Chomsuwan, COO & Doi Tung Development Project
Project Coordinator: Jarupatcha Achavasmit, Fabric Director, Doi Tung Development Project
Graphic and Visualisation: Selina Kwok
Multimedia and Film Editing: Chutipont Lertboonchuaykul
Storyboard and Animation Design: Chutipont Lertboonchuaykul
Exhibition Advice: Stefanos Nasopoulos
Special thanks to: Sarah Featherstone (Featherstone Associates), Jamie Anley (Jam Design), Melissa Mongiat & Arlete Castelo