My background
Business Partner & Design Director: Prolific Incorporation (current)
National Institute of Fashion Technology New Delhi (2000)

My expertise
Live installations
3D space design
Business management

My focus
Design and production of 3D spaces
Exhibition and live event design
Set design

Mentor: TBD
Placement: Live: Brand Experience.London.

Major Project
Sustainable Consumption
Event Design and 3D Environments

Oxford Street Sports Day is a special event geared to London's busiest shopping strip. Sustainable consumption, not gluttony is the message. The installation is targeted at shoppers to raise awareness of the consequences of over-consumption on the developing countries and environment. A sphere positioned at the centre of installation which, symbolises our planet, turns red if it's ignored but remains green if shoppers participate in sports activities, generally carried out by two people aroud the installation.










Contact
sun_designs@yahoo.com
www.prolificworld.com

Collaborators
Concept & Content Development: Gwyn Jones
Installation ProductionConsultant: Robert Brook & Steve Moore
Discussions & Interviews: Zhijie Yao, Gwyn Jones, yuan Zhuang, Phil Crump & Fernando Cabanillas
Inspiration: Bassant Verma