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Have you ever wondered what it would be like if you were a fly on the wall in someone else's conversation? What if I could live in someone else's body? Find out with trip to another life.
Trip to Another Life is a bespoke experience retail service catering in airport identity adventures. The airport provides the ideal platform for this new retail experience to occur. Shoppers are at their most vulnerable in the airport: in a state of transition, the mind switches into a mode of transportation, where new ideas are introduced and considered.
This is the ultimate in Duty Free shopping. Since their creation duty-free shops have taken advantage of this 'dream state', and by selling sensuous items, such as perfume, tobacco or chocolate, entertaining and distracting and distracting the passenger. Nowadays anything is possible: changes of style, social class, complexion, ethnic group, gender.
Retail experience: mood
The retail space is designed to be as intimate and comfortable as possible for the customer. It has been designed according to his/her preferences. The personal shopping is a playful environment. The space encourages discovery and experimentation.
Shopping with new eyes
The tags attached to the clothing reverse common branding codes: the customer actively buys into the 'character' (exposed brand values) of the clothing.
Air Travel and Extreme Sport
Air travel is fundamental to the experience. There is something unique about being lifted into the air and transported somewhere else: we experience a displacement of both body and mind. The change of environment, culture, latitude and timetable allows the customer to adjust to his/her new identity.
No retail experience is complete without a free gift
The souvenir works to remind the customer of their trip and it also provides closure: the customer receives it a few days after their return. The memento is an antique: as the retail is an experience, so the gift references notions of nostalgia and sentimental value.
