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	How can a company’s brand values be expressed through the design of its workplace? MA students from Creative Practice for Narrative Environments and Industrial Design teamed up to tackle that question. Using Capital Radio, London, as a case study, they generated ideas for workplace design for a range of UK-based radio stations. The project required three forms of output. First, a range of approaches or methodologies was devised to identify, analyse and interpret company values in a visual form. Secondly, case studies were visualised and prototypes made. Thirdly, students critically evaluated their methodologies and solutions. The project was undertaken in collaboration with the Innovation Centre at Central Saint Martins. It was sponsored by Forward Thinking Inc. to publicise the role of workplace design in implementing strategy and improving organisation.								Choice FM Rationale: Represent the qualities of "cool" as lived employees and listeneres of Choice FM. Proposal: Choice FM equals ‘bling’. Spend money and flaunt it! Viking FM Rationale: Viking FM and Hull City Council create an environment for up-and-coming DJs, a meeting place for staff, and leisure facilities for the community. Solution: The Viking Lounge –, a focus for the town centre, created fo, and built by the people of Hull and neighboring communities. Classic FM Rationale: Foster a healthy sceptiscism and irony to creat a light-hearted, constructive environment for employees. Proposal: 'Anti-consumers' were interviewed to develop alternative, playful values to communicate in the workplace: deceptiveness, superficiality and prententiousness. A grand piano is just a desk, a chandelier is a Pyrex box, and the reception area is simply a 2-D photo.
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