The Death of The Billboard
Retail & Leisure Environments

Advertising is an invaluable reflection of its social and economic context, in other words, it tells us a great deal about the values of the society that made it. The Death of the Billboard investigates the embodiment of advertising in public space in an effort to unravel the meaning of its impact on our shared environments. The book reflects upon public space as a symbol of social cohesion and examines the inherent problems of the proliferation of the billboard in today’s experience economy. Although much has previously been written about the billboard from aesthetic and historical perspectives, the social implications have received little attention within the study of design. This publication furthers an open debate about our role as citizens by presenting new and real examples of how communities and individuals are challenging the phenomenon of outdoor advertising through both creative and provocative interventions, inspiring people to keep an eye towards the sky and encouraging us not give up our democratic spaces without a fight.

Contact
Valeria Hedman
Graphic Design
+44(0)79 3128 8045 / valeria@transferstudio.co.uk