About | Methodology


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These are the steps we take in the narrative design process


1. The brief

  • Negotiate the brief with the client or write your own brief


2. Research 

  • What are the features of the place?
  • What is history and future of the place?
  • Who are the users, what are the vested interests?
  • What are the dramas?
  • Answering these questions will give you insights


3. Use insights to develop a design direction

  • Analyse and interpret the insights to develop a design direction - a few words or a phrase.


4. Interpret the design direction into visual form

  • Interpret that design direction by using metaphor- translate the words into materials, light, forms, space, image and sound.
  • Expand the metaphor into a story and create the story world, the actors, the events, conflicts and resolutions, stories nested inside others. Ask what happens next?
  • Ask yourself who is speaking? What is the tone of voice?
  • Ask yourself who is listening? How will your audience receive or take part in the telling of the story? Anticipate their emotional and physical reactions and behaviours.
  • Reflect and visualise how your story will unfold- the sequence, zones, messages, how roles are shared or swapped, fold the story onto the space.


5. Detail the visual form to provide specification to produce/construct the environment

  • Make site plans and models
  • Visualise the user experience in a story board
  • Prototype or test the environment whenever possible
  • Detail the look and feel


6. Construct the environment

  • Send specs to production companies or make the installation yourself
  • Oversee the installation


7. Evaluate success of the design for:

  • Commercial success, eg more products sold, press and publicity
  • Educational success, more people learned more
  • Community cohesion or societal benefit and sustainability