Multi-Sensorial Retail Workshop organized by Philips Lighting Eindhoven
A small group of students and staff attended a workshop in Eindhoven to input narrative methodology into the design of new multi-sensorial retail solutions.
Philips organized a two-day collaborative workshop as a platform to connect and facilitate crossdiscipline sharing between experience/ narrative designers, lighting design, interior architects, sound designers and fragrance designers. The workshop promoted networking with other designers interested in multisensorial experiences and provided to Philips technology platform and expertise inside Philips. CSM provided customer profiles and narratives and demonstrated how these can drive design solutions for retail experiences. The project has led to further collaborations this year.
