Brief
Set in a car park in Larnaca’s city centre, the KEO Drive-In Cinema provides an exciting and original experience that seamlessly combines entertainment and recycling. Visitors gain entry by donating empty KEO product packaging (bottles, cans, tetra packs, etc), with VIP parking allocated to those who present the most recyclable goods. The recyclable goods are then deposited in a large metal KEO frame/billboard, which functions as the Drive-In Cinema screen during events, meanwhile providing a unique and pertinent on-site advertisement. The project appeals to both locals and tourists, providing much needed entertainment and prompting environmentally-responsible behaviour.