London Boat Show

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In 2014 the London Boat Show, one of the world’s top 10 boat shows, challenged MA Narrative Environments students from CSM to curate its January 2015 event at ExCeL London, sparking a change in the design and execution of its live events.


Building on the Show’s history and heritage the brief was to change people’s perceptions of the event.  The students were asked to develop and visualise an overall concept for the look and feel of the CWM FX London Boat Show and to indicate how this story could be unveiled throughout the event.  The remit also looked at the entire visitor experience, involving attendees from pre-show right through to post event.  The aim of the 2015 event is to surprise visitors, intrigue them, interact with them during the Show and importantly encourage immediate recommendation to friends and family.


Three student teams each presented strong concepts to the judging panel and the winning team was Anna Dalmasse Trias, Yi-Chun Chen and Kuang-Yu Cheng who have studied architecture, international business and interior design respectively. They were tutored throughout the project by mentor Adam Scott, from the world leading Experience Design agency FREEstate.


Tricia Austin, Course Leader of MA Narrative Environments said: “The project was a unique learning opportunity to work on such an incredible live brief. The students embraced the vast scale of the event and global reputation of the CWM FX London Boat Show. They devised a compelling concept that aligned future weather with technical and scientific innovation”.


Many thanks to the whole tutor team who included Xavier Llarch Font, Michelle Salamon and Amy Wallace.